Blog Post

the Golden ratio

Jason Eurich • Nov 10, 2018

Hidden in plain sight.

I LOVE this term. I stumbled upon it, literally, when I was traveling in New Zealand along the west coast of the south island. I took a day to stop and go for a hike in what I was told was 'the Rainforest'. So, I expected tropical plants and birds (New Zealand has the highest population of 'flightless birds' in the world, by the way) and rain. Since New Zealand is on the opposite side of the world from Minneapolis, it was summer! So, I spent the better part of a day wandering around with my first digital camera photographing everything! It wasn't so much the incredibly beautiful plants and animals that I was taken aback by so much as it was the colors and shapes that were unfolding in front of me.....literally! Have you ever stood in front of a 10' tall fern?? I realized, "wait a second, I've seen this all somewhere before!"

Enter, the Golden Ratio. I use the term a lot because I like the way it sounds in the workshop, you know, golden.....sort of has a 'ring' to it. Often times your eye just sees something and you are simply drawn to that thing for whatever reason. In the art world, what I would call 'good art', draws you in further and further. It's not trickery as much as it is mastery. A good photograph for instance. EVERYONE is posting on Instagram, myself included, but every so often, you stop and open one. WHY?

"What IS the Golden Ratio?"......for me, personally, it's everywhere and I use it in my engraving. When I lived on the west coast, I studied under a master jeweler from Russia who was an incredible hand engraver and filigree artist. I was pretty good at charcoal drawing in college, I mean, but something about doing all of this under a microscope was different and it was hard! Here: now do that on THIS, and it's 4mm wide....oh, and you have to be able to see it with the naked eye afterwards.....oh, and it has to be pretty. But taking a really sharp tool and cutting metal was cool and doing it under a microscope in a ball that spins 360 degrees forces you to keep centered, as they say in yoga and actually makes, making the golden ratio look pretty easy.

Fast forward, 15 yesrs later, and I've gotten pretty good. There are actual masters that blow my work away for sure.....but, then, there are their masters also and so it goes. I say good enough. In my work, the scroll pattern is something that just works. I'd say 90% of the time. Why? Because it's pretty, or it looks like diamonds from far away to some people, but like any 'art' it draws you in and surprises you.....all of sudden satellite images from this mornings forecast are there, the flowers you have on your desk are there, it's even in architecture and seemingly very square structures. Just do the math.

This all goes into the process of creating a ring or fine piece of jewelry for me. It doesn't matter if you see it or not. Just like I don't necessarily see a 'forced perspective' an architect created in some building I'm walking past, but hopefully, for one reason or another, it moves me, or makes me pause, hmmm, why is that.....?


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By Jason Eurich 06 Mar, 2020
Choosing a mens wedding band should be the easiest box to check off on a "to do" wedding planner....right? As a custom jeweler, my job is to help make that task easier in anyway possible. However, I can also potentially open a creative can of worms for some folks. I may simply suggest incorporating a detail from HER ring in some small way and his lid comes off! Point is, is that it can be a big deal for some guys and even slightly overwhelming. Why is it that the same ring in a different store, in different lighting, sold by a different salesperson is now unflattering. WHY?! It was supposed to be easy, right? ...just a plain gold band - DONE. Well, I'm here to help. Enter Mr. Custom Jeweler. Now, the conversation gracefully turn towards the simple details like shape, feel, texture and finishes in smooth ambient, real world lighting. But, with so many choices being thrown to him all at once online by what is trending on social media or being targeted to him by silicone ring ads that he just, sort of, out of curiosities sake, clicked on, a little bit....it's no wonder a guy almost always just tries on the "ring sizer" in my shop and wants to wear that! A plain white gold band that is flat and shiny. Now hurry up and get that thing off me! It's a big deal. And it's not. The guy just has to feel comfortable wearing it most of the time for the rest of his life, that's all. Wether that is a lifestyle dependent choice due to his work in construction, or how he would like to be perceived by others in a board meeting, choices matter. People will notice, and he will notice people noticing and he would probably be fine if they wouldn't notice. In my world, the possibilities are limitless, the choices endless and the details I can achieve in my microscopic jewelryverse bring entirely new dimensions into these parallel realities, but at the end of the day, I just want the best possible option for him, not me, and most of the time. Pretty simple...right?
By Jason Eurich 31 Jan, 2020
Let's be honest. Jewelry is probably one of the most precious, personal items we own. Sometimes we imagine wearing a pair earrings, or earring, like a famous Hollywood actor or actress and think....."I want to look like that!" When in reality, we may simply have the desire to feel like that. Confident, stylish, carefree and rockin' the diamond studs in public that cost more than our first car. And....sometimes we have jewelry that is so precious it's passed along and down and over and back until you become the recipient. NOW what?! What do you do with your crazy aunts pearl drops that are from the turn of the century, and what makes them so precious that you now have the responsibilty of ownership....100 years later. Maybe they are even ugly. In any case, call it what you will. Some would say pawn, others, estate, some resale.....I'll take it a step further and say there is a reason the universe has brought them into your life.....(more pressure!!!) and what you do with these precious gems is up to you, but like I often say to clients.....relax and learn. Instead of being frustrated in the knowing, look at it as opprotunity to gain as much insight about the period or style and the history of the jewelry, make it fun. Or, just pass it along with the knowingness.
By Jason Eurich 28 Nov, 2019
Shopping for an engagement ring can be completely daunting if you don't know where to begin. With so many factors to consider like stone shape, setting styles, vintage versus new, and more, the number of potential combinations is dizzying. it can be easy to get overwhelmed by all the choices you have to make. So before you get in over your head, we're here to help guide you to (hopefully) finding your perfect match. For whom that match is for, well, we'll leave that part up to you. First things first, if you are about to create an excel spreadsheet and download the trends over the last 20 years for reference, relax....I've been in the industry and setting gorgeous diamonds (and not so much) that long and have seen trend cycles almost reverse or flip. And then flop. Literally. So, at the very least, I can share that information with you without drawing a timeline on an easel. Also, I have a Masters of Fine Arts, so I have studied European Art History and have actually been to the Royal Crown of Jewels and studied for a year in Paris.....so, let's just say, I've seen some sh*t. In any case, don't take my word for it, just look around and see what seems to keep grabbing your eye. Is it the shape? Is it the color? Or is it actually just a voice from an awful sales person. (I promise I wont' sell you on anything....except quality). If I have any say in the matter I'm always going to suggest platinum......you want it to be forever, right? But pricing is completely up to you and you already know. So, that's a start. Go ahead and check off that box. And when you are done shopping, come see us. I keep it real, and will share with you what I have seen over the years. I can tell you what has always been "IN" and *news flash* It's not what the celebrities are wearing, but maybe their grandmothers.
By Jason Eurich 24 Oct, 2019
It's not uncommon for someone to own an ugly ring they've inherited that resides somewhere hidden in a box in a drawer.....and maybe with good reason. It's ugly. Or worse yet, it's ugly AND it has bad memories or associations with it. It's probably worthless or at least not worth doing anything with, you tell yourself, and so, it sits for another year or generation and gets handed off to the next recipient. "That's my grandpas grandmas sisters from the mid 1800's and my grandpa bought the diamond on a trip overseas, and......" Its' ugly. We are here to help. First off, get a second opinion and have it cleaned and inspected and you might find that it is actually not that ugly.....and maybe even kind of sparkly (fascinating fact: older cut stones get dull more quickly when they are dirty...more on that later), but, If that happens, we dive deeper and look at things to determine if the ugliness is just the way things are placed in the ring, or grandpa really bought aunt Lilly a JCPenny ring when he was in Guam or whatever. We are here to give you an honest evaluation and help guide you in the right direction based upon our professional evaluation. We may just recommend wrapping the jewelry item back up and donating it, or recommending that you have it professionally appraised. That would be super exciting! After we have determined the actual value, or perceived value, and what it is actually worth, we only make honest and appropriate suggestions for what to do next.....ie: if it's CZ, maaaayybe not give it to your girlfriend while on your knee ; ), but hey, It's completely up to you tho.....it's your ugly ring. W ith that said, we would love to do something to help in whatever way we can. First step, get it out of the shadows and into our shop. Your pictures of it, or descriptive terms are great, but inspecting it under a microscope is essential to getting you rolling. As always, cleaning and inspections are on us, but a double shot of Sebastion Joes Espresso is a recommended donation.
By Jason Eurich 31 Aug, 2019
Life is full of commitments, deadlines and appointments, so much so, these days, that we all carry around super tech devices to remind us. As if just carrying around our iPhone isn't enough in and of itself that "Things need to GET done!". It demands a lot of attention, and so should your jewelry, but in a good way. At Linden Hills Jewelers, we love putting that sparkle back in your bling! It really, honestly, only takes 3 minutes if done periodically. Meaning, every 6 months, ehem, not years. We use our industrial ultrasonic cleaner for most jewels and give them all a quick 'shine' with our super high pressure steamer and that's it! Painless. And we love seeing peoples faces light up as they are walking out the door to meet with friends for dinner across the street. It just makes them feel good, and us too! We also clean and inspect everything with a microscope as you wait, and give you an honest assessment or opinion of what condition your jewelry is in. We are experts and we are honest! If you own a 1 ct. + diamond that you inherited from great grandma and a prong is thin, we're gonna tell ya'. On the other hand, if it is fine shape and just needs to get back on your finger and 'sing', we do the cleaning and inspection for free and send you on your way. Most people leave delighted and a little surprised, but it's something we've always done as a service and we would love for you to tell your friends about us out of excitement.
By Jason Eurich 29 May, 2019
Recycling, reusing or directly incorporating metal and diamonds is something very few jewelers do. It's generally either/ or, but not both.
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